What is included on a whiskey label, and what does it actually mean? In this tasting, Tim Heuisler, Beam's American Whiskey Ambassador for the East Coast, will walk us through how to read an American whiskey label, what has to be on every label, what specific terms legally mean, and why you should care.
We’ll taste these four whiskeys and talk about how from America’s first whiskey label law in 1897 through to today, American whiskey regulation has influenced whiskey itself:
Old Overholt Rye
Old Grand Dad Bonded bourbon
Baker’s Bourbon
Booker’s Bourbon.
About Tim Heuisler
Tim, a Philadelphia native and veteran of the bar and restaurant scene, has spent many years sharing his love for bourbon and rye. Using his contagious passion for our native spirit, Tim promoted whiskey education and helped spark the interest of guests and colleagues alike. This lead to him becoming the youngest ever general manager of Time, a renowned whiskey bar in Philadelphia.
Tim accepted the role of Beam Suntory American Whiskey Ambassador, East Coast in 2017. Since then, he’s worked with the distilleries and the company’s advocacy team to help showcase what he considers the industry’s top American Whiskey portfolio. With a knack for networking, Tim likes to connect the dots between people, places, things and whiskey. Covering Boston to Miami, he enjoys sharing knowledge with bartenders, influencers and whiskey enthusiasts from city to city.
How does a virtual tasting work?
Your registration cost ($40) covers the whisky tasting kit (4 -.75oz samples), the live online tasting class with our whisky educators, and access to the class recording.
Once you’ve registered, you’ll receive information for curbside pickup of your tasting kit at Wardman Wines in DC’s Brookland neighborhood (625 Monroe St NE), and credentials to log into the virtual tasting seminar via Zoom.